Here’s something I wrote a while back for Radical, the resource ministry of IMB President David Platt, about cross-centered evangelism:

Keeping the Cross at the Center of our Gospel Presentation

Many Christians have found that it is far easier to tell people of the great love of God by pointing to Jesus’ miraculous acts of mercy or God’s desire to know us as friends. After all, is it not easier for modern man to think of God in his benevolence and relate-ability rather than crucified and bleeding upon a cross? Isn’t the point simply that God loves us and wants to have a relationship with us? Why do we need to talk about the cross? For many, good intentions have hung the curtain over the bloody cross, hiding it and putting it in the background. We don’t want to turn people away. We don’t want to make things uncomfortable. We don’t want people to think we are like those Christians.

Click the link above to read the whole thing.